Branding Case Study

HNG CAPITAL SDN BHD

A Global Brand For HNG Capital Malaysia

Our goal is to highlight the brand with a dynamic progression and transition from old to new - Forward thinking.

With 40 years of experience, HNG Capital had undertaken a string of corporate exercises with the aim to reposition themselves as a core strategic investment company that focus on future growth prospects. We were engaged to rebrand HNG Capital's identity to do just that and to keep the organization on top of its competition all by itself.

Our goal is to highlight the brand with a dynamic progression and transition from old to new - Forward thinking. With the concept of success needs succession, passing down the baton with the same leadership, integrity and motivation.

We have redesign their logo and a whole set of their corporate identity system, as well as a corporate brand guideline. These guidelines are crucial to keep the brand consistent and also to protect the strength of the HNG Capital brand so that it continues to create value for the company.

SERVICES PROVIDED

Brand Strategy
Messaging
Identity System Design
Web Design
Photography
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Corporate Websites

We developed HNG Capital corporate website together with their Metal division and Power division websites.

As a part of the HNG Capital family, the practice of brand consistency is crucial to further reinforce the brand image that leads to positive sentiment and trust. The brand element and design for HNG Capital is consistently applied to convey just that.

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Photography

As part of the branding exercise, we were also engaged to handle their corporate photography. We started from their head office in Penang to Johor, Metal division and lastly to Cambodia, Power division.

We took all indoor and outdoor shots including their massive power plants and transmission stations in Cambodia.

HNG Capital
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