Branding Case Study
MERVILLE ESTATE
Live Exclusively
Life is indeed finer at the top
Located along natural curves and ridges on a lush highland, Merville Estate is a luxurious bungalow development that strives to deliver a serene sanctuary brimming with grandeur and tranquility. The client approached us to work on the concept, and without any dallying, we worked our magic to craft an identity that matches the exclusivity of the residence.
SCOPE OF WORK
Brand Strategy
Brand Identity
Brand Development
Brand Consultancy
To put it simply, the idea for Merville Estate stemmed from the location of the project. The project was named Merville Estate for several reasons. Considering this is premium land development, we felt it was appropriate to designate the term Estate to the name, while Merville is a combination of Bukit Mertajam and Ville. When combined, the name exudes an air of elegance that truly embodies the finer things in life.
As for the visual identity, we designed a logo to reflect the sophistication Merville Estate carries.
The logo is decorated with crisp lines representing the hilly landscape and unobstructed airflow, two paramount elements of the project. Early morning vistas are illustrated in textured strokes and foggy mornings cast a shadow over dense hillside greenery, painting a view of unparalleled beauty that complements its lavish address. A specific colour palette, along with a collection of patterns and icons, were also created to further elevate Merville Estate’s entire visual identity.
