Our award-winning booth design for Micron Technology at SEMICON SEA 2026 was created to bring visitors closer to Micron’s AI-driven world through immersive spatial experiences and interactive storytelling.
Held at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur, the booth was designed to translate complex technologies into experiences that felt intuitive, engaging, and human-centered — encouraging visitors to explore, participate, and discover Micron’s innovations in a more meaningful way.
From interactive touchpoints and dynamic content zones to immersive visual moments, every element within the space was carefully considered to reflect Micron’s forward-looking vision and leadership in the semiconductor industry.
The result was a high-impact brand environment that drew strong visitor engagement throughout the event and was recognised with the Booth Excellence Award - 1st Prize.
Client: Micron Malaysia
Executive Producer: Daniel Joseph
Creative Director: Tang Chen Hooi
Art Director: Sorfina Yung
Creative Producer: Janet Chan
Writer: Zoe Tan
3D & Motion Designer: Chua Eng Lam
Graphic Designer: Jeremy Kan, Ng Pei Jun, Loo Yung Chin