SENA CENTRAL

CAMPAIGN DESIGN & STRATEGY

Visuals as the Bridge of Communication

The brand messaging was crafted with the locals in mind, where the northern dialect was incorporated to resonate with the target audience. The usage of visuals were applied to bridge the communication across, making sure that it is “Closer to the Community” - Lebih dekat dengan komuniti. We tied in handwritten fonts to make the brand more approachable, together with a mixture of popping colours to depict the vibrant community and facilities available at Sena Central. We kept the visual communication as humane as possible by integrating personas that reflects the rich local culture in Kedah.