MICRON TECHNOLOGY

SILVER LINING IN THE COVID-19 CRISIS FOR MALAYSIA

Micron Technology, a world leader in innovative memory solutions that transforms how the world utilises technology, has established a global initiative - the COVID-19 Relief Efforts Campaign. As part of its efforts to alleviate the COVID-19 crisis, the Micron Foundation has created a USD $10 million COVID-19 relief fund and Malaysia is one of the five countries prioritised to receive the grant. A total of RM 2.6 million donation has been dedicated to support the Malaysian community through financial aid to those disproportionately affected by the pandemic.

SERVICES PROVIDED

Project Management
Video Production
Motion Graphics
Sound Editing
Photography


We at W3RK are proud to be the appointed local agency from Malaysia to work alongside fFurious from Singapore and be part of this campaign to document its relief efforts. As Micron’s Malaysian Foundation Team’s COVID-19 Task Force dispersed the grant, we helped express its distinctive efforts into a documentary video, highlighting how it has provided support to the three groups most in need – the frontliners, charitable homes and underprivileged families in Penang, Kuala Lumpur and Johor. Our video captures the essence of collaboration and the communal effort to give back, accentuating Micron’s DNA as a part of the community. As a result, we’re now able to celebrate its effort together with Micron’s team members, and look forward to a better, brighter future for Malaysia.

Special credit goes to fFurious for their continuous support in making this campaign a reality.



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