The reasoning behind Pantone’s Colour of the Year 2021 is apropos to the current situation. The selection of Pantone 17-5104 Ultimate Gray and Pantone 13-0647 Illuminating emphasises that two colours on opposing ends of the spectrum can coexist to bring about something positive. The combination of Ultimate Gray and Illuminating fortifies the balance of optimism and strength, mirroring humanity’s optimism in the face of adversity. The proverbial saying ‘every cloud has a silver lining’ best represents what Pantone (and us!) are trying to convey. Despite everything that has been going on, with hope and resilience, we can overcome it together. After all, there’s always a rainbow after the rain. Here’s to a brighter and better year ahead.
From all of us at W3RK, Happy New Year 2021 :)