MACALISTER MANSION
Delve into Experiential Luxury Travel
As a luxurious boutique hotel situated in the heart of George Town Penang, Macalister Mansion is out looking for something different for their distinctive guests. With people looking for transformational experiences more than just conventional luxury, we designed a collection of creative collaterals that translate the luxurious experience it offers into tangible pieces.
SERVICES PROVIDED
Graphic Design
Packaging Design
An Experience Like Never Before
Having deliberated on the factors that make an experience memorable, we created 2 novelty items which centred on the stories and lifestyle values behind Macalister Mansion. We mapped the whole journey like reading through the collaterals, as if guests are touring around the hotel immersing in an experience like never before. The opening of both collaterals portray a welcoming door into the hotel followed by postcards and brochures that feature the hotel’s key-facilities as well as some fun-facts.
The postcards were infused with a contemporary design to strike a balance between modern and heritage touches. Whilst, the functional pocket folder houses tiny brochures which double up as bookmarks, as well as a map of Penang for tourists’ ease of reference.
The Lasting Experience
Our key objective is to create resonance amongst the guests. Both creative collaterals provided unique ways for guests to immerse in the glory of Penang’s rich colonial past that Macalister Mansion has to offer. Now, it is truly an experience that can last for a lifetime.
