Zestron approached us to seek our expertise on the creation and development of an advertising campaign.
As a leading provider of high precision cleaning products, services, and training solutions for the semiconductor manufacturing industries, Zestron wanted to dive into the idea of underlining and communicating the importance in high precision Printed Circuit Board (PCB) cleaning to the aerospace, automotive & telecommunication manufacturing industries. We partnered with their marketing communications team to develop a clear messaging to visually translate onto various forms of advertising collaterals for an upcoming trade show.
The campaign was developed to communicate and position Zestron in the minds of their potential stakeholders. Our campaign was design led, in which the key visuals were designed to interpret the messaging behind the campaign. The campaign consists of a range of eye-catching advertising collaterals - posters, vertical and horizontal banners.The creativity in our visual messaging provides clarity for perception and creates visibility of Zestron’s offer to the targeted industries.
The advertising campaign strikes a balance between our creativity and the consistency of Zestron to provide exemplary high precision cleaning services. As a result, the advertising campaign was a success as it led to an increase in mind share and engagement at the trade show compared to previous participations and drove an overall success in lead generation. Subsequently, the engaging and creative artwork was adapted into billboards and magazine advertisements in our neighbouring SEA countries.